Jam Studio Season 3
A culture and community-driven collaborative space, Jam Studio brings together creative minds to help build a fresh artistic landscape — and we’re back with a brand new season to turn up the volume on creativity.
Celebrating sport, music, and collective energy
Jameson Connects Jam Studio S3 Collaborates with Seedhe Maut on Football-Inspired Capsule
Jameson Connects returns with Jam Studio Season 3, partnering with pioneering hip-hop duo Seedhe Maut to launch a limited-edition capsule inspired by the culture and spirit of football. Rooted in teamwork, resilience, and shared passion, the collaboration explores how sport and music come together to shape community identity.
Developed under Jameson Connects Jam Studio, a platform that brings together creative voices to explore new cultural narratives, the collaboration channels the emotion and camaraderie found in football culture where commitment, discipline, and expression go hand in hand.
The capsule features a football, a duffle bag, a sipper & two football jersey kit, personalized with the names Calm and Encore ABJ, celebrating individuality within a collective framework. Designed as symbols of support, pride, and belonging, the jerseys reflect the duo’s connection to sport and their journey as artists.
